2006 – This paper outlines and describes the various tools and techniques that public relations practitioners ought to consider when designing and carrying out research projects for public relations planning and for public relations measurement and evaluation purposes. Public Relations Research For Planning and Evaluation Resource Booklet by Walter K. Lindenmann 2006
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All posts by Walter K. Lindenmann
2005 – There has been a good deal of attention in recent years on how important it is to measure and evaluate the effectiveness of public relations programs and activities. Dozens of articles, booklets and reports have been published giving advice and counsel on how PR practitioners might more effectively build research, measurement and evaluation … Continue reading Putting PR Measurement and Evaluation Into Historical Perspective →
1997, 2003 – This guidebook sets minimum standards when it comes to measuring and evaluating the effectiveness of specific short-term PR programs, strategies, activities and tactics against pre-determined outputs, outtakes and outcomes. This is a Gold Standard paper that has been selected by the Commission on Public Relations Measurement & Evaluation for its expert contribution … Continue reading Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities →
2001 – You don’t have to spend a fortune or go broke when designing and carrying out public relations research and measurement projects. To save money, consider piggyback studies, secondary analysis, quick-tab polls, internet surveys, or intercept interviews. Mail, fax and e-mail studies are good for some purposes. Or, do your own field research. 2001_Poorhouse_Lindenmann
1998 – The Robert Wood Johnson Foundation (RWJF) is a philanthropic organization whose mission is to improve the health and health care of all Americans. One way it does this is by providing support and assistance to those in the “public health” arena (federal, state and local public health agencies), as they disseminate news and … Continue reading Spotlight on ‘Public Health’ – A Benchmark Content Analysis of Press Coverage For The Robert Wood Johnson Foundation →
1995 – The Dole Food Company, in collaboration with the Society for Nutrition Education, developed a CD-ROM program designed to educate third grade students and their teachers about the importance of proper nutrition and the role that eating five servings of fruits or vegetables a day can play in achieving proper nutrition. Third grade students … Continue reading Measuring Public Relations Effectiveness: The Dole Food Company and the Society for Nutrition Education →