A Professional’s Guide to Guest Lecturing

Tom Martin, a past Institute for Public Relations Trustee and currently Executive in Residence, Department of Communication, College of Charleston, offers just what the title suggests — what corporate communicators need to know about sharing their life experience with tomorrow’s leaders. After a long and distinguished career, Tom’s passion for corporate communications as well as […]

Tom Martin: A Few Good Men

This column appeared in PRWeek, July 21, 2008, and is reproduced with permission. Anyone who has spent time lately in college classrooms speaking to students in public relations and communication disciplines has seen first-hand an unmistakable trend. The field is finding it increasingly difficult to attract male students. I have spoken on a half dozen […]

Tom Martin: Getting Measured for Three Hats

I recently wrote a column for PRWeek in which I discussed some of the issues involved in developing tomorrow’s leaders in PR and communication. In the column, I noted that what I find too often in college students and young practitioners is a serious gap in the fundamental knowledge of how business works. I am […]