Top Social Media Research Studies for PR

Top 10 Social Media Research Studies for Public Relations Professionals

Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Company. The study is one of 10 in the Institute for Public Relations’ “Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013.” The compilation was […]

The Increasing Importance of Social Media in Everything We Do

Seventy-three percent of online adults use social media, according to the Pew Research Internet Project (Sept. 2013). Furthermore, sixty-three percent of adult cell users use their phones to go online. Speaking about the growing importance of social media, Dr. Tina McCorkindale, Appalachian State University, presented at the 2014 Public Relations Leadership Forum in Chicago. Covering social […]

An Analysis of the Mobile Readiness and Dialogic Principles on Fortune 500 Mobile Websites

McCorkindale, Tina, & Morgoch, Meredith (2013). An analysis of the mobile readiness and dialogic principles on Fortune 500 mobile websites. Public Relations Review, 39(3), 193-197. Summary With the rise in mobile technologies, companies must be aware of how various stakeholders are using their websites through their mobile devices. Using a content analysis, this study analyzed […]