Dr. Tina McCorkindale

The Future of PR Research from IPR’s New CEO

Dr. Tina McCorkindale, the newly elected CEO and President of the Institute for Public Relations, discusses the strength of IPR and the future of public relations research in the below video. Dr. McCorkindale is credited with nearly 100 academic presentations and publications. She serves as past chair of the Public Relations Society of America (PRSA) Educators […]

Grunig PRIME Research Fellowship Awarded to University of Missouri Doctoral Student

Gainesville, Fla. – Missouri School of Journalism doctoral student Yang Cheng won the 2015 Grunig PRIME Research Fellowship. In cooperation with the Institute for Public Relations, the annual award is sponsored by PRIME Research to honor James and Larissa Grunig. “As a data-driven communications consulting firm working with global clients, PRIME commits itself to elevating […]

Part Three: What The Vulcan Mind Meld Can Teach Communicators

The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald.​ This is the third blog in a three-part series that launches IPR’s Behavioral Communications research program. Each week focused on a different aspect of Behavioral Communications. PDF: Part Three: What The Vulcan Mind Meld Can Teach Communicators Back to our roots: the Science Beneath […]

IPR Pledge to Support PR Research Standards [Solid]

Content Sourcing and Transparency

PDF: Social Media Standards – Content Sourcing and Transparency Metric Name Content Sourcing and Transparency Metric Decription and Application The Conclave published its first proposed interim standard in June at the European Measurement Summit hosted by AMEC in Dublin. The “Sources & Methods Transparency Table” (see below) is designed specifically to address the challenges clients […]

IPR Pledge to Support PR Research Standards [Solid]


PDF: Standards Traditional Media – Mentions Metric name Mentions Standards area Traditional media analysis Social media analysis Metric description and application A mention is reference to a topic, company, product, spokesperson or issue that is the focus (or one of the focal points) of the media analysis. Mentions are used to determine prominence or dominance […]

Institute for Public Relations

IPR Elects Cody and Doolittle as Trustees and Strengthens Commitment to Research Focus

Gainesville, Fla., April 28, 2015 – The Institute for Public Relations (IPR) announced the election of two trustees, Steve Cody, co-founder and CEO of Peppercomm, and David Doolittle, vice president of communications & community relations at Cox Automotive. With the election of these two trustees, the IPR Board remains committed to the top research priorities […]

PRSA-NCC Announces Partnership with IPR for Research, Measurement and Evaluation Category for the 2015 Thoth Awards

Fairfax, Va. — The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) is partnering with the Institute for Public Relations (IPR) to judge and present the research category at this year’s 47th Annual Thoth Awards and Gala. The Thoth Awards recognize the most outstanding, strategic public relations programs and products developed and produced in the […]

Dr. Tina McCorkindale

New IPR CEO Brings Strong Research Record and Knowledge of Practice

Tina McCorkindale Elected Effective May 11, Replacing Retiring CEO Frank Ovaitt FOR IMMEDIATE RELEASE NEW YORK, NY, April 7, 2015 – The Institute for Public Relations (IPR) announced today the election of Tina McCorkindale, Ph.D., as the organization’s fifth chief executive officer since becoming an independent organization in 1989. McCorkindale, whose election is effective May […]

Michelle Hinson Elected Chair of IPR Measurement Commission

Gainesville, FL – The Institute for Public Relations (IPR) Measurement Commission has elected Michelle Hinson as its chair effective immediately. Hinson is Director, PR Measurement for CyberAlert LLC, an industry leader in public relations monitoring, measurement and analytics. The IPR Measurement Commission is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation […]

Forrest W. Anderson

Why Big Data Matters to Public Relations

In a recent post on IPR’s LinkedIn Forum, Forrest Anderson, Independent Consultant and founding member of IPR’s Measurement Commission, explains why Big Data matters to public relations professionals. Forrest Anderson defines Big Data as burgeoning amounts of data on stakeholder behavior from sources such as government statistics, product warranty forms or retail loyalty cards. These […]

Social Media Highlights of IPR’s 53rd Distinguished Lecture & Awards Dinner

Experience IPR’s Trustees Research Symposium and 53rd Distinguished Lecture & Awards dinner through the eyes of social media. Our attendees featured relevant research findings from presentations on employee communication; megatrends of future crises; public relations and neuroscience; and the global challenges for communication leaders.  [View the story “IPR 53rd Distinguished Lecture & Awards Dinner” on […]

O’Dwyer features Institute’s Distinguished Lecture & Awards Dinner

Jack O’Dwyer featured IPR’s 53rd Distinguished Lecture and Awards dinner in his O’Dwyer’s Blog. Ray Kotcher, Senior Partner and Chairman of Ketchum, the Alexander Hamilton Medal, received IPR’s highest recognition for contributions to the practice of public relations on November 13 at the Yale Club in NYC. Kotcher’s acceptance speech “PR at the Speed of Light: Transformation, […]