Public Relations, No More Excuses

Last month I was in Miami for the 15th Annual International Public Relations Research Conference. For three days, researchers, teachers, masters, doctoral students and PR professionals from around 15 different countries were gathered together to discuss over than 108 researches that were made the past year. All kind of topics were presented, but social networks […]

The Stockholm Accords

“The difference between leadership and mere management is communication.” Winston Churchill By Marco V. Herrera Stockholm, Sweden – The Global Alliance for Public Relations and Communications Management recently launched an initiative named the Stockholm Accords. The Accords propose standards to guide the performance of public relations activities worldwide. This initiative was created by a group […]