Functional Silos, Integration & Encroachment in Internal Communication

While much attention has been focused on integrating external communication efforts, internal communication can sometimes be a lower priority, which can impact employee engagement. True integration is even more difficult in organizations with multiple offices regionally and globally. We conducted in-depth interviews with 28 communication executives working in such settings to determine whether or not […]

Examining Internal Social Media from an Integrated Marketing Communication Perspective

Internal social media (ISM), also referred to as enterprise social media, serve as critical communication channels for employees to share information and build internal relationships across organizational departments and geographical locations (Madsen & Verhoeven, 2016). Drawing upon previous research on social media and enterprise social media, Madsen (2017) defined internal social media (ISM) as “a […]

Ethics Study Identifies Need for Training & Mentors in the Workplace

A new study sponsored by the Arthur W. Page Center and PRSA Board of Ethics & Professional Standards (BEPS) found that Millennial public relations practitioners do not feel prepared to offer ethics counsel and are unlikely to speak up when faced with ethical dilemmas.  However, those who received ethics training through their employers or through […]

How Mentors Shape the Future for Millennial Employees

In a new study titled “How Millennials View Ethics in Public Relations Practice,” Nancy Weaver and I have been exploring the availability of mentors for Millennials, both inside and outside of the workplace. Our study is jointly sponsored by the Public Relations Society of America and the Arthur W. Page Center. In previous studies, researchers […]

Six Ways Employer Branding Can Improve Internal Communication

Promoting a company or organization’s core values is being hailed as a competitive advantage as part of a movement in the marketing and human resources fields called employer branding (Ambler & Barrow, 1996; Foster, Punjaisri & Cheng, 2010). The motivation behind employer branding programs is improving employee engagement (Fleming & Asplund, 2007) with a focus […]

The Influence of Employer Branding in Internal Communication

Marlene S. Neill, Ph.D., APR, assistant professor in the Department of Journalism, Public Relations & New Media at Baylor University | Marlene_Neill@baylor.edu Download Full Paper (PDF): The Influence of Employer Branding in Internal Communication Executive Summary Background Promoting a company or organization’s core values is being hailed as a competitive advantage as part of a […]

How Millennials Deal with Ethical Dilemmas | Study by PRSA & The Arthur W. Page Center

As the oldest members of the Millennial generation are now beginning to take on management and other key decision-making responsibilities, we need to expand our understanding of this generation’s attitudes toward ethical decision-making in the workplace. Many identify Millennials, also known as Generation Y, as those born between 1981 or 1982 through 2000, and they […]

Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement

Neill, Marlene S. (Winter 2015) Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement. Public Relations Journal, 9(4). Summary Internal communication is rising in prominence and resources due to generational shifts as Baby Boomers retire and Millennials enter the workforce. Through 32 interviews with executives in marketing, public relations and human resources, […]

Beyond the C-Suite: Corporate Communications’ Power & Influence

While public relations and marketing executives aspire to have a seat among the C-Suite, the most senior executives in a company, evidence from a new study published in the Journal of Communication Management, suggests that is an example of “tunnel vision.” The study titled “Beyond the C-Suite: Corporate Communications’ Power & Influence” involved 30 in-depth […]

Beyond the C-Suite: Corporate Communications’ Power & Influence

While public relations and marketing executives aspire to have a seat among the C-Suite, the most senior executives in a company, evidence from a new study published in the Journal of Communication Management, suggests that is an example of “tunnel vision.” The study titled “Beyond the C-Suite: Corporate Communications’ Power & Influence” involved 30 in-depth […]