Public Relations: The Corporate Sword and Shield

People now have unprecedented levels of access to information that is readily obtainable anytime anywhere. This profusion of information – some of which is true and some not so true — presents an increased need to process, understand and act upon the opinion-shaping material which influences stakeholders, the marketplace and society in general. With the […]

Strategy and Tactics: Finding a Balance through Research

It’s a curious thing how the overwhelming majority of public relations agencies and practitioners identify as “strategists.” Here is the problem: if everyone is a strategist, how does anything get done? The natural inclination seems to be that “tactics are subordinate to strategy.” True, public relations is much more than just press conferences, interviews and […]

Celebrating 60 Years of IPR: The Heart Beneath the Science

Writing from New York, the weather has finally turned. It’s freezing now. We brace ourselves before going outdoors. And when we forget to dress warmly, we suffer. But when we engage with one another through the Institute for Public Relations, we come out of the cold, and the world becomes a surprisingly warm place. The […]