Marianne Eisenmann skills

Are We Measuring the Right Things?

Assigning specific value to work in public relations is never simple. The challenges were under a spotlight at the recent Summit on Measurement organized by the International Association for the Measurement and Evaluation of Communications (AMEC), where delegates from 35 countries shared, discussed and debated strategies to provide meaningful measurement. As a member of the […]

An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner)

PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase […]