Forced transparency: Corporate image on Wikipedia and what it means for public relations

DiStaso, Marcia W., & Messner, Marcus (2010).  Forced transparency:  Corporate image on Wikipedia and what it means for public relations. Public Relations Journal, 4(2), 1-23. Collaboratively edited information on social media that circumvents traditional media gatekeepers poses a challenge to public relations professionals. The online encyclopedia Wikipedia gives anyone the opportunity to shape the public […]