Author(s), Title and Publication Maiorescu, R. D. (2017). Using online platforms to engage employees in unionism. The case of IBM. Public Relations Review. http://dx.doi.org/10.1016/j.pubrev.2017.07.002 Summary While upper management can impede employee participation in activism in offline settings, the possibilities of engagement in activism are limitless online. The present study examines how online union communication emerges … Continue reading Using Online Platforms to Engage Employees in Unionism: The Case of IBM