Building a Business Case for CSR

Many organizations have embraced some form of corporate citizenship, social responsibility or sustainability for years, some even for generations. But for many organizations such activities have been considered voluntary or even a luxury. So is there a real business case for corporate social responsibility (CSR)? Let’s look at three significant pieces of work by academics […]

Apologize, Deny, Justify or Excuse?

A crisis response that’s good for the CEO may not be good for the corporation. In a networked world, company response to a crisis has become key to institutional reputation. Companies are judged not only on what happened but how they managed the crisis itself. Thirty-some years later Johnson & Johnson continues to get credit […]

Developing Risk-Literate Communications Professionals

Careers in reputation management, public relations and corporate communications can be made or broken during times of crises. Communications practitioners who want more than a seat at the press-release end of the table should consider expanding their knowledge beyond communications to incorporate an understanding of the theory and research around risk communications. A compelling case […]

Research for Public Relations: Communicating in an Environment of Risk

Does academic research matter to public relations practitioners? Be not afraid. Come into the light with me, a non-PhD practitioner who finds value in academic research. In this series of posts, I will seek out quality academic and other research, drawing insights for communications practitioners. Communicating in an environment of risk is one of the […]

Research for Public Relations: Is Transparency Good for Business?

Does academic research matter to public relations practitioners? Do not be afraid. Come into the light with me, a non-PhD practitioner who finds value in academic research. In the weeks ahead, I will seek out quality academic and other research, drawing insights for communications practitioners. When activists target an organization, typically the corporate communications function […]