Boosting Brand Reputation and Promoting Purchase Intention Through Corporate Social Responsibility Communication: A Test of Source, Formats and Sentiment Effects in Social Media

Download (PDF): Boosting Brand Reputation and Promoting Purchase Intention Through Corporate Social Responsibility Communication: A Test of Source, Formats and Sentiment Effects in Social Media Kristie Byrum, Ph.D, APR, Fellow PRSA Assistant Professor Mass Communications Bloomsburg University of Pennsylvania Abstract The role of the public relations professional and the effectiveness of the emerging consumer communicator […]