The Future of PR in the Fake News Era

It was about a decade ago when Stephen Colbert, host of The Colbert Report, a satirical show on Comedy Central, coined the term “truthiness” to describe a spate of prominent public figures in the news playing fast and loose with the facts… who were largely caught in their own fabrications. (See my blog from back […]

Women Have a Leadership Edge

We’ve heard it time and again: companies that recruit their workforce from diverse backgrounds, and with different experiences, foster a stronger, more innovative enterprise and a healthier, more productive economy. When it comes to gender diversity, an even better rationale may be profits.  According to Credit Suisse Research (2012), companies with at least one female […]

IBM’s Jon Iwata on Personalized Engagement

The new CCO. What changes have impacted the CCO (Chief Communications Officer), and how does one define the new CCO? Why is the CCO potentially the most valued “seat” at the C-suite table? Read ahead for some answers from Jon Iwata, senior vice president, marketing and communications at IBM, who recently spoke at a Makovsky […]

Collaboration: A Powerful Catalyst for Innovation

As baseball legend “Babe” Ruth once said: “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” Collaboration is the ability to work well with others towards a common […]

Celebrating 60 Years of Research that Matters to the Practice

The Institute for Public Relations will celebrate its 60th Anniversary on October 26. In 2016, the Institute for Public Relations will commemorate 60 years delivering research that matters to the practice by asking leaders in the field to share IPR’s contributions and what they see as the future for PR Research. To kick off the […]

My Three Cents: A Higher Purpose

The following article was originally posted in Ken Makovsky’s blog, My Three Cents.   Public relations and capitalism have something in common.  Both rely on some of the same principles:  relationships, mutuality and community.  Capitalism is grounded in value creation for all stakeholders.  If business becomes more conscious, it can do what it does even […]

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