Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. SummarySocial media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC was […]

Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene

Freberg, Karen, Saling, Kristin, Vidoloff, Kathleen, G., & Eosco, Gina (2013). Using value modeling to evaluate social media messages: The case of Hurricane Irene. Public Relations Review, 39(3), 185-192. SummaryAdvances in social media have opened a world of opportunities for crisis communication professionals and public affairs specialists for sharing information across public and private sectors […]