Five Tips for Practicing Public Relations in Asia

This article is the fifth in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication,” my new book on how […]

Five Strategies for Practicing Public Relations in Europe

This article is the fourth in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication,” my new book on how […]

Four Tips for Practicing Public Relations in the Middle East and North Africa

This article is the third in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, my new book on how […]

Four Tips for Practicing Public Relations in Latin America

This article is the second in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, my new book on how […]

Updating the Generic/Specific Theory of International Public Relations: More Factors to Consider When Practicing in New Markets

This article is the first in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” According to the most well-known theory of international public relations –Verčič, Grunig, and Grunig’s (1996) generic/specific theory –when practicing public relations in a new country or culture, […]