PR Leaders are Pretty Average | Plank Center Report Card 2017

What’s your leadership grade? The Plank Center Report Card 2017 suggests leadership in public relations is average (C+), and it’s not improving. In 2015 the Plank Center for Leadership in Public Relations and Heyman Associates produced its first Report Card on PR Leaders. Leaders earned passing grades for the five areas examined—leadership performance, job engagement, […]

Millennial Communication Professionals in the Workplace

Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes By: Juan Meng, Ph.D., University of Georgia & Bruce K. Berger, Ph.D., University of Alabama Study conducted by the Institute for Public Relations and the Plank Center for Leadership Download Full Paper (PDF): Millennial Communication Professionals in the […]

How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts

Topic: Measurement of ROI for Internal Communication Author(s), Title and Publication Meng, J., & Berger, B. (2010). How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts. Institute for Public Relations. Summary This study examined how and to what extent top business communicators measure the return on investment (ROI) […]

Measuring Excellent Leadership in Public Relations

In this study, the authors defined the construct of “excellent leadership” in public relations and identified multiple dimensions of this construct. To fulfill the purpose of developing reliable and effective measurement, multiple concepts and variables in leadership research and public relations research have been examined and developed into measurement items for each dimension. Download PDF: […]

How Top Business Communicators Measure the Return on Investment (ROI) of Organization’s Internal Communication Efforts

This paper addressed findings from two research projects related to how top business communicators measure the effectiveness of their organization’s internal communications. Findings suggest that internal communications effectiveness has not been widely assessed despite its avowed importance. At the same time, some aspects of internal communication initiatives (e.g., improved job performance, changed employee behaviors, and […]

Role Modeling in Public Relations

This study examined perceptions of 394 PR practitioners regarding key qualities and characteristics of excellent leadership in the profession. This study specifically examines two questions that probed PR practitioners’ perceptions about 1.) factors that influence their beliefs about excellent leadership and 2.) sources of leadership skills and development. Download PDF: Role Modeling in Public Relations