Setting the Standards—Changing the Way We Measure Public Relations Success

“Setting standards for public relations measurement may not sound sexy, but I would argue that it’s one of the hottest new developments in public relations this year,” said Dr. David Geddes, chair of the Coalition for Public Relations Research Standards and past chair of the IPR Measurement Commission, in the Council for Public Relations Firms […]

Communications Lessons from the 2012 Campaign

The theme of the Institute for Public Relations’ Annual Distinguished Lecture a few weeks ago:  “Communications Lessons of the 2012 Campaign,”  featured Microsoft’s Mark Penn, formerly President Clinton’s White House pollster and a key adviser in his 1996 reelection; and Fox News’ Dana Perino, formerly Deputy Press Secretary to George W. Bush. In the CommPRO.biz […]

Communications Lessons from the 2012 Campaign: Why ___ Won”

November 8, 2012 – Mark Penn, Microsoft, and Dana Perino, Fox News, teamed up to deliver the first-ever team lecture at the IPR Annual Distinguished Lecture and Awards Dinner. Mark Penn, President Clinton’s White House pollster for six years and a key adviser in his 1996 reelection and Dana Perino, former Deputy Press Secretary to […]

IPR Names 2013 Leadership and Trustees, Reinforces Research Direction

GAINESVILLE, FL –  Research on neuroscience and public relations, employee communications, social media and measurement standards will be core 2013 directions for the Institute for Public Relations (IPR), led by newly elected officers and Trustees. “These themes emerged from the IPR Trustees Research Symposium earlier this month, which immediately followed the Board meeting where officers […]

PRIME Research, Porter Novelli, CMS Win Jack Felton Golden Ruler Award

Gainesville, FL – The Institute for Public Relations Measurement Commission has awarded 2012 Jack Felton Golden Ruler Award to a three-member team comprised of the Centers for Medicare and Medicaid Services, Porter Novelli and PRIME Research.  The case study, Changing Behavior through PR:  Earned Media Boosts Campaign Performance during Medicare Open Enrollment, exemplified excellence in […]

IPR Launches Free Online Research Center for Social Media Science

GAINESVILLE, FL – The Institute for Public Relations (IPR) today launched a free online research center focused on the science of social media at www.instituteforpr.org/scienceofsocialmedia/. The website begins with summaries of more than 30 articles or books about social media from public relations research literature. Plans are underway to add information about social media research from […]

The Relationship between CEO Media Coverage and Overall Organization Media Coverage

This study examines the relationship between the tone and visibility of media coverage about a CEO and an organization’s overall media tone and visibility. This paper also examines how the topic of media coverage (strategy/vision, product, CSR, positioning, financial performance) impacts the relationship between CEO media tone and organization media tone. A content analysis was […]

Advancing Public Relations Measurement

Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima Peru, IPR Measurement Commission chair David Geddes provided an in-depth international framework for public relations measurement today and tomorrow.  His topic included a framework for standards setting, predictive analytics, using measurement to build organizational value and illustrative case studies. PDF: […]

Reaching a Consensus: Standards for Public Relations Research and Measurement

Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima, Peru, IPR CEO Frank Ovaitt presented a keynote presentation on the process for reaching consensus on public relations research and measurement standards. “Clients are demanding that public relations practitioners develop and apply best practices, common definitions and standards to their […]

Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands

McCorkindale, Tina. (2012). Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands. Journal of New Communications Research 2011 Anthology, 43- 60. Most public relations research about the microblog Twitter has focused on case studies—few quantitative analyses have been conducted. Of those, most research indicates organizational Twitter accounts failed to […]

Digital Strategies for Powerful Corporate Communications

Argenti, Paul A. and Courtney M. Barnes (2009). Digital Strategies for Powerful Corporate Communications. New York: McGraw Hill. Even three years after it was published, this volume maintains its place as one of the best books dealing with new media and public relations. Billed as “a corporate survival guide for the Web 2.0 world,” Argenti […]