How Millennials are engaging and building relationships with organizations on Facebook

McCorkindale, Tina M.; DiStaso, Marcia W.; & Fussell Sisco, Hilary (2013). How Millennials are engaging and building relationships with organizations on Facebook. The Journal of Social Media in Society, 2(1), 67-87. Summary More than half of Facebook’s 900 million active users in the U.S. consist of the Millennial generation (ages 13 to 29). With more […]

Social media research in advertising, communication, marketing and public relations

Khang, Hyoungkoo, Ki, Eyunjung, & Ye, Lan (2012) Social media research in advertising, communication, marketing and public relations, 1997-2010. Journalism and MassCommunication Quarterly, 89(2), 279-298. Summary Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past 14 years across the […]

A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube

DiStaso, Marcia W., & McCorkindale, Tina M. (2013). A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube. Public Relations Journal, 7(1), 1-33.  Summary By exploring the strategic use of social media for 250 of Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and […]

Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience

Chaudhry, Aafia. (2011). Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience. Journal of Medical Marketing, 11(1), 38-48.             Summary Pharmaceutical and biotechnology companies are beginning to establish a significant corporate social media presence, but the extent to which tools such as Twitter are being utilized to discuss and disseminate newly available scientific […]

Apply for Jack Felton Golden Ruler Award for Excellent PR Research & Measurement

GAINESVILLE, FL  – The 2013 Jack Felton Golden Ruler Award is now open for entry.  The award recognizes superb examples of public relations research, measurement and evaluation.   Sponsored by the Institute for Public Relations Measurement Commission, the Jack Felton Golden Ruler Award seeks to recognize research excellence in the field of public relations practice […]

Customer Relations in Social Media

The Institute of Public Relations awarded this paper a “Top 3 Competition Paper of Practical Significance” at the 16th International PR Research Conference (2013). More and more organizations are attempting to use social media as a public relations tool to establish and maintain good customer relations. This study explores customers’ motives for using social media, […]

Intermedia Agenda Building of the Blogoshpere: Public Relations Role in the Network

Bypassing media gatekeepers and directly reaching publics, blogs allow organizations and clients to be represented in the best possible manner. Full of opportunity, the blogosphere is also filled with competition. To use it to its full advantage, it’s important to understand how the network functions. This research explores how intermedia agenda building relates to the […]

The Conclave: Complete Social Media Measurement Standards June 2013

Introduction: The Conclave is a broad coalition of B2B and B2C companies, PR and Social Media Agencies, and Industry associations that work with paid, owned and earned social media. It initially convened in Durham, NH in October 2011 to establish standard definitions and best practices for Social Media. At that meeting it established a set […]

Return on Investment (ROI)

Metric name Return on Investment (ROI) Standards area Business results Metric description and application Organizations investing in public relations programs want to understand what they are getting for their money—and legitimately so. Yet hard financial numbers are usually not so easy to come by. When public relations professionals speak of ROI, or the “return on […]

Item for media analysis

Metric name Item for media analysis Standards area Traditional media measurementSocial media measurement Metric description and application The item for media analysis is “a manifest unit of analysis used in content analysis consisting an entire message itself (e.g., an advertisement, story, press release)” (Stacks, 2006). This would also apply to broadcast segments, blog posts, comments […]