University of Miami Ph.D. Student Wins Ketchum’s Don Bartholomew Research Award

Gainesville, Fla. – Zifei (Fay) Chen, a doctoral student at the University of Miami, has won the prestigious 2015 Ketchum Excellence in Public Relations Research Award, now known as the Don Bartholomew Award for Excellence in Public Relations Research. Sponsored by the Institute for Public Relations (IPR) and Ketchum Global Research & Analytics, the program […]

IPR Announces Winner of its Inaugural Social Media Case Study Competition

Winners Analyzed How Online Influencers Impact Brand Awareness in Swisspers® Sleep Naked Social Media Campaign Gainesville, Fla., – “Swisspers® Sleep Naked Social Media Campaign: A Case Study Exploring the Role of Online Influencers,” has won the Institute for Public Relations’ inaugural award for its 2014 Social Media Case Study competition based on the quality of […]

Ray Kotcher

Ray Kotcher to Accept Hamilton Medal for Lifetime Achievement

GAINESVILLE, Fla. – Ray Kotcher, Chairman and Senior Partner of Ketchum, will receive the 2014 Institute for Public Relations (IPR) Alexander Hamilton Medal, awarded for lifetime contribution to the public relations profession. Kotcher will accept the Institute’s highest honor and speak at IPR’s 53rd Annual Distinguished Lecture & Awards Dinner at the Yale Club of […]

Awareness (unaided and aided)

Metric name Awareness (unaided and aided) Standards area Communications lifecycle (awareness, knowledge, Interest and relevance, relationship, intent and preference, and advocacy) Metric description and application “Awareness measures can take several different forms. These measures include unaided awareness and aided awareness. The most fundamental measure for public relations is a variation of an awareness measure known […]

Top 10 Social Media Research Articles: Do You Have the Tenth?

GAINESVILLE, Fla.,  — The Institute for Public Relations’ Social Science of Social Media Research Center (SSSM) has identified nine top social media research studies in the first half of 2013. To make this a true top 10 list, the Institute needs your help. To suggest the study that you think is missing from the list, […]

Evgeniy Larionov, CEO of Ex Libris, a media research agency, gave an interview to the Institute for Public Relations (IPR), headquartered at the University of Florida

By Ex Libris Agency, August 6, 2013 In his talk with David Geddes, principal at Geddes Analytics, on the results of AMEC’s 5th European Summit On Measurement, Evgeniy shared his opinion on the most important areas of media measurement of today, paying special attention to the adaptation of global trends to the Russian market. According […]

A study of PR practitioners’ use of social media in crisis planning

Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring […]

Rules of engagement: Practice what you tweet

Wigley, Shelley, & Lewis, Bobbi Kay (2012).  Rules of engagement: Practice what you tweet.  Public Relations Review, 38(1), 165-167. Summary This study explored tweets that mention highly engaged companies and compared them to tweets that mention less engaged competitors. Results showed that a highly engaged company received less negative mentions in tweets, but only if […]

“A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response

Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4), 1-30. Summary On April 20, 2010, British Petroleum (BP) experienced one of the most tragic industrial accidents in history when 11 employees were killed and dozens more injured […]

Knowledge Protection Challenges of Social Media Encountered by Organizations

Väyrynen, Karin, Hekkala, Riitta, & Liias, Tuula (2013). Knowledge Protection Challenges of Social Media Encountered by Organizations. Journal of Organizational Computing and Electronic Commerce, 23(1/2), 34-55. Summary Although social media (SM) represents a new means of creating and sharing knowledge, it also presents new challenges for protecting confidential information and other data that companies do […]

Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media

Schultza, Friederike; Utza, Sonja; & Göritzb, Anja. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Summary The value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in […]

Study shows some blogs affect traditional news media agenda

Messner, Marcus, & Garrison, Bruce (2011). Study shows some blogs affect traditional news media agenda. Newspaper Research Journal, 32(3), 112-126. Summary This study explored the source interaction between elite traditional news media and political filter blogs during a two-month period and found that while traditional news media frequently cite blogs in their coverage, the source […]