How Motivations, Consumption Emotions, and Temporal Orientations Affect Social Media Use

Jin, Yan, Lin, Jhih-Syuan (Elaine), Gilbreath, Bob, & Lee, Yen-I (2017). Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use: A Strategic Approach to Engaging Stakeholders across Platforms. International Journal of Strategic Communication, 11(2), 115-132. Summary This study investigated how individuals, based on their multiple social media platform usage (Facebook+Instagram users vs. Facebook+Pinterest users), […]