How to Maximize the Value of Forward-Looking PR Measurement

In October, 2017, John Gilfeather, president of John Gilfeather & Associates, weighed in on the pages of PR News about the difficulties PR agencies and in-house departments face in attempting to measure the effectiveness of their efforts (“Mobster”). In his essay, Gilfeather states most PR pros cannot honestly cite analytics/big data as a core skillset. […]

Relevancy, Relationships and Numbers

Relevancy is the eternal challenge for the public relations function, and the intellectual discussion always will be split between those who favor more quantitative measures and those who favor more subjective, qualitative-based metrics. In short, is it numbers or is it relationships that matter most? The answer, of course, is both. As IPR strives to […]