Hy Xu, Jie, & Wu, Yiye. (2016). To tweet or not to tweet? The impact of expressing sympathy through Twitter in crisis management. Public Relations Journal, 10(2). Summary Based on a 2 (medium: Twitter vs. news release) × 2 (emotional support: yes vs. no) factorial experiment, this study investigated the effects of social media and … Continue reading To Tweet or Not to Tweet? The Impact of Expressing Sympathy Through Twitter in Crisis Management