Author(s), Title and Publication: Wines, W. A., & Hamilton III, J. B. (2009). On changing organizational cultures by injecting new ideologies: The power of stories. Journal of Business Ethics, 89(3), 433-447. Summary Organization culture is an organization’s invisible, intangible, yet most powerful force. Occasionally, organizations will need to initiate a change of organization culture, at … Continue reading On Changing Organizational Cultures by Injecting New Ideologies: The Power of Stories.