Functional Silos, Integration & Encroachment in Internal Communication

While much attention has been focused on integrating external communication efforts, internal communication can sometimes be a lower priority, which can impact employee engagement. True integration is even more difficult in organizations with multiple offices regionally and globally. We conducted in-depth interviews with 28 communication executives working in such settings to determine whether or not […]

How Strategic Social Media Use Enhances Communication Professionals’ Leadership Behavior

Jiang, Hua, Luo, Yi, & Kulemeka, Owen (2017). Strategic social media use in public relations: Professionals’ perceived social media impact, leadership behaviors, and work-life conflict. International Journal of Strategic Communication, 11, 18-41. Summary The deliberate use of social media tools has become an integral part of strategic communication strategies for organizations to gain competitive advantages. […]

Examining Internal Social Media from an Integrated Marketing Communication Perspective

Internal social media (ISM), also referred to as enterprise social media, serve as critical communication channels for employees to share information and build internal relationships across organizational departments and geographical locations (Madsen & Verhoeven, 2016). Drawing upon previous research on social media and enterprise social media, Madsen (2017) defined internal social media (ISM) as “a […]

The Interplay Among Organizational Leadership, Culture, and Communication

Author(s), Title and Publication: Men, L. R., & Jiang, H. (2016). Cultivating quality employee-organization relationships: The interplay among organizational leadership, culture, and communication. International Journal of Strategic Communication, 10(5), 462 – 479. Summary Positive employee-organization relationship (EOR) is an important intangible asset for organizations, which influences external stakeholders’ perception and drives business performance. Considering the […]

The Impact of Communication Technologies on Employees’ Well-Being

Communication technologies influence people’s personal and professional lives tremendously. As Nicole Long, Demand Media said in her article, “How Technology Affects Job Performance,” the use of communication technologies can help streamline organizational processes and improve employees’ productivity if managed effectively. Email, instant messaging, laptops, and mobile phones, are among the most extensive technologies used by […]

The Secret to Creating an Engaged Workforce

Author(s), Title and Publication Jiang, H., & Men, R. L. (2015). Creating an engaged workforce: The impact of authentic leadership, transparent organizational communication, and work-life enrichment. Communication Research, DOI: 10.1177/0093650215613137. Summary This study examined how organizational leadership interplays with communication to influence employees’ work-life enrichment and work engagement. Employee engagement is a work-related motivated state of […]

Cultivating Employee Trust: From Authenticity, Transparency to Engagement

Trust is often talked about as one of the most significant contributors to an organization’s business success. As Carolyn O’Hara wrote in her Harvard Business Review blog, “Proven Ways to Earn Your Employees’ Trust,” many organizations always think of it in terms of customers’ belief in their products and services, but trust within an organization […]

Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders

Luo, Yi, Jiang, Hua, & Kulemeka, Owen (2015). Strategic social media management and public relations leadership: Insights from industry leaders. International Journal of Strategic Communication, 9, 167-197. Summary To understand how social media are reshaping the public relations profession, it is vital to examine the perceptions of public relations leaders who are typically involved in […]

Dr. Hua Jiang

The Cost of Unengaged Employees and How to Inspire Change

Engaging the workforce may be one of the most important and toughest challenges entrepreneurs face. As Paul Keegan discussed in his The 5 New Rules of Employee Engagement, merely 30 percent of American employees are fully engaged at work, leading to an annual cost of $450 billion to $550 billion spent on absenteeism, workplace accidents […]

Dr. Hua Jiang

Dedicated Employees are the Most Valuable Assets during a Crisis

Although most crisis communication research focuses on external stakeholders’ communicative behavior, some recent academic and professional studies have recognized the value and importance of employee communication in a crisis. Successful internal communication helps an organization to minimize the risk of employees’ negative crisis reactions affecting its reputation and turn them into effective evangelists advocating for […]

Effective Public Relations Leadership in Organizational Change: A Study of Multinationals in Mainland China

Topic: Organizational Change, Internal Activism Authors, Title and Publication Luo, Y., & Jiang, H. (2014). Effective public relations leadership in organizational change: A study of multinationals in Mainland China. Journal of Public Relations Research, 26(2), 134-160. Summary Organizational change is prevalent as organizations try to adapt to a changing environment and jostle for competitive advantage. Employees often […]