How Twitter Challenged McDonald’s Japan’s 40-year Honeymoon with its Customers

Download Full Paper (PDF): How Twitter Challenged McDonald’s Japan’s 40-year Honeymoon with its Customers Paul Sinclair Faculty of Business University of Regina Regina, Canada Mark Pluymaekers Research Centre for International Relationship Management Zuyd University of Applied Sciences Svenja Widdershoven Research Centre for International Relationship Management Zuyd University of Applied Sciences Haithem Zourrig College of Business […]