An Intertwined Future: Exploring the Relationship between the Levels of Professionalization and Social Roles of Public Relations Professionals

Abstract: In this quantitative research study, the future of public relations practice and study is explored through the lens of professionalization and social roles. Specifically, this study evaluates the relationship between professionalization and social roles of public relations professionals. A survey of public relations professionals is used to build and test a model of professionalization and […]