Download (PDF): Revisiting the Disciplinary Home of Evaluation- New Perspectives to Inform PR Evaluation Standards Jim Macnamara Professor School of Communication University of Technology Sydney Fraser Likely Likely Communication Strategies University of Ottawa Abstract From historical analysis of the early development of public relations evaluation (early 1980s to the early 2000s), this paper shows that […]
This is the first in a series of blog posts for Measurement Month. With the summer Olympics now in memory only, the eyes of the world are shifting to another international competition, this one involving Chief Communication Officers (CCOs). Which fit and well-trained CCO will top the podiums of AMEC, the GA, PRSA, CIPR, DPRG, PRIA, CPRS, […]
2006 – Increasingly, communications managers are being held responsible for the ROI of their resources and the efficiency of their programs. If they are to be accountable, they need to manage the what and the how of measurement through a total performance measurement framework. This article is reprinted from Strategic Communication Management.