Journalism Credibility Crisis | Cision 2017 State of the Media Report

This post appears courtesy of Cision. The full study can be found here. With the rise of “fake news,” fact-checking and overall circulation of misinformation, a major trend presented itself in Cision’s 2017 State of the Media Report: journalists are extremely concerned with the public perception of their industry. Insights from 1,550 of North America’s […]

The Power of Storytelling: An Interview with Linda Rutherford of Southwest Airlines

Linda Rutherford, Vice President and Chief Communications Officer of Southwest Airlines, knows a thing or two about storytelling. Southwest constantly proves the power stories can carry and how they build brand affinity. Rutherford, chair of the Institute for Public Relations Board of Trustees, says when it comes to the craft of storytelling, you must form […]

IPR Announces the Appointment of Gary Grates, Principal, W2O Group, as Director of Organizational Communication Research Center

Gainesville, Fla. – Gary Grates, Principal at W20 Group, has been appointed Director of the IPR Organizational Communication Research Center (OCRC). Grates is a renowned leader in change management communications, employee engagement and corporate strategy execution. A counselor and strategist to global corporations, he is a frequent lecturer and author on issues confronting leadership and […]

2017 Edelman Trust Barometer

This post appears courtesy of Edelman. The full study can be found here. It’s 2017, and trust is at an all-time low. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon […]

Key Digital Trends for 2017 | Study by social@Ogilvy

This post appears courtesy of Ogilvy. The full study by Marshall Manson and James Whatley of Ogilvy can be found here. As 2017 begins, agencies and brands are looking to key trend measurements. The fourth annual Key Digital Trends report for 2017 has been released, all thanks to two of Ogilvy’s digital and innovation leaders, Marshall Manson, […]

Americans, Politics and Social Media | Study by Pew Research Center

This post appears courtesy of Pew Research Center. The full study by Maeve Duggan and Aaron Smith of Pew Research can be found here. As the recent election whirlwind passed through, a new Pew Research Center survey of U.S. adults found that political debate and discussion is indeed a regular fact of digital life for many […]

Frequent Facebook Users Share More Personal Information Both Online and Offline

This post appears courtesy of Boston University. The full study “Social media cultivating perceptions of privacy: A 5-year analysis of privacy attitudes and self-disclosure behaviors among Facebook users” by Mina Tsay-Vogel, Ph.D., Boston University, James Shanahan, Ph.D., Indiana University and Nancy Signorielli, Ph.D., University of Delaware can be found here. How impactful was that last […]

APCO TradeMarks Study Reveals How Associations are Successfully Influencing Washington, D.C.

This post appears courtesy of APCO Worldwide. The full study is available here. As storytelling makes its rise, the third installment of APCO Worldwide’s annual TradeMarks Study shows that third-party validators and storytellers are among the top differentiators for associations in Washington, D.C. APCO Worldwide surveyed 306 leaders in Washington, D.C. (a make up of […]