The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition covers an expanded number of terms, the addition of social media terms and processes, and adds ethics as a category. The Editorial Board is international in scope and … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition (including translations)
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All posts by Don Stacks
In 2006, Japan’s largest paper mill company, Oji Paper, announced it would launch an unsolicited takeover bid for 50.1 percent of Hokuetsu Paper Mills, the sixth largest paper mill company in Japan. A pivotal event for Japan, Hokuetsu Paper’s legal advisers suggested the company ask communication advisory firm Media Gain to join its defense task … Continue reading Hokuetsu Paper Mills →
In a previous blog I wrote about the lack of good, basic secondary research being conducted and made available. This is often due to the proprietary nature of business—why let a possible competitor know how you created a measure, strategy, or campaign? Why do the competitor’s work? Secondary research informs the practice and helps the … Continue reading Second Thoughts on Secondary Research →
In my last blog entry I talked about the developmental stage of a public relations initiative or campaign. Between then and now the public relations profession lost a true giant in education and practice—Jack Felton. I’ve worked with Jack for over 15 years. He was the force behind the “Primer of Public Relations Research,” especially … Continue reading Thoughts on the Passing of Jack Felton →
This is my second installment on research. I just spent a wonderful three days directing the 16th Annual International Public Relations Research Conference and chairing my first meeting of the IPR Measurement Commission. Although I am not going to report here on either, on reflection I find that a focus on basic research is needed … Continue reading Stacks on Research →
This is my first entry in what I hope will become a reoccurring event, most likely several times a month blog. I’ve blogged before—on measurement in particular—and stopped when I realized the only ones following me were other measurement bloggers for the same organization (which will remain anonymous). So, why a blog now? Is it … Continue reading Stacks on Research →
Dr. David Michaelson, David Michaelson & Company LLC & Dr. Don Stacks, University of Miami September 17, 2011 September 2011- Dr. David Michaelson and Dr. Don Stacks, Research Fellows at the Institute for Public Relations, co-wrote the paper, “Standardization in Public Relations Measurement and Evaluation”. This article was published in the 2011 Spring edition of … Continue reading Standardization in Public Relations Measurement & Evaluation →
August 2011 – Articles written by members of the Institute for Public Relations’ Commission on PR Measurement and Evaluation, that first appeared in the May 2011 issue of PRSA’s PR Tactics magazine, are now available on the IPR web site. They include: The Strategic Approach: Writing Measurable Objectives by Don W. Stacks, Ph.D. and Shannon A. Bowen, Ph.D.; Deliverable Objectives: Considerations for … Continue reading Charting Your PR Measurement Strategy →
April 2007 – Building upon a foundation established in “Exploring the Link between Volume of Media Coverage and Business Outcomes,” this paper looks at the effect of competitive share of media coverage volume on business results. Through four case studies on a non-profit hospital, a pharmaceutical brand, a B2B service and a package goods manufacturer, … Continue reading Exploring the Link between Share of Media Coverage and Business Outcomes →
2007 – Researchers found public relations placements and advertising to be equally effective in generating consumer interest in a newly launched product. No statistically significant difference between ad and editorial in an experiment focused on key measures of credibility, knowledge, interest and purchase intent. Although the respondents said that they got more information from the news … Continue reading Exploring the Comparative Communications Effectiveness of Advertising and Media Placement →
2006 – This paper suggests a strong relationship between coverage volume and business outcomes, with three case studies looking at volume alone, tonality-refined volume, and message-refined volume. Exploring the Link Between Volume of Media Coverage and Business Outcomes Angela Jeffrey, David Michaelson, and Don W. Stacks 2006
2006 – The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This second edition covers an expanded number of terms, with input from a broader group of scholars and research experts. This is a Gold Standard paper that has been … Continue reading Dictionary of Public Relations Measurement and Research, Second Edition →