Dictionary of Public Relations Measurement & Research, Third Edition, Russian Translation

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.D., University of Oklahoma, Anna Klyueva, Ph.D., University of Houston-Clear Lake, and Anna Kochigna, PRIME Research. It covers an expanded number of terms, addition […]

The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships

Authors, Title and Publication Men, L. R., & Stacks, D. W. (2014). The effects of authentic leadership on strategic internal communication and employee-organization relationships. Journal of Public Relations Research, 26(4), 301-324. Summary Organizational leadership influences strategic internal communication in several ways. First, leadership influences organizational infrastructures, such as the development of organizational culture, structure, and communication […]

Don Stacks

What’s the Relationship between Social Media ROE and Business ROI?

What does Return on Investment (ROI) have to do with social media? This is an important question. To date no one has conducted research that takes social media communication and links it to publicly-traded business success. That, however, has now changed with the publication of Measuring the Impact of Social Media on Business Profit & […]

Don Stacks

BledCom 2015 | Sleeping (with the) Media

Last July, I attended my second International Public Relations Research Symposium or better known as BledCom.  Located in Bled, Slovenia, the symposium is a fairly small and intimate experience with speakers from around the world.  This year’s conference theme was “Sleeping (with the) media,” an intriguing idea explored from various national and theoretical approaches. BledCom […]

Dictionary of Public Relations Measurement & Research, Third Edition, Simplified & Traditional Chinese Translation

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into simplified and traditional Chinese by Dr. Chun-Ju Flora Hung-Baesecke, Massey University, and Dr. Yi-Ru Regina Chen, Hong Kong Baptist University. It covers an expanded number of terms, addition […]

Dictionary of Public Relations Measurement and Research, Third Edition, Arabic Translation

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published.  This third edition is translated into Arabic by Dr. Ali D. Alanazi of King Saud University. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a […]

Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance

Abstract This article suggests a generic model that includes a degree of standardization against which to compare planning and programming is the best way to establish excellence in public relations and corporate communication. The authors suggest this model can be (a) historically, to establish past campaigns; (b) used in the strategic planning process to identify […]

Shannon A. Bowen, Ph.D., and Don W. Stacks, Ph.D.

Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation

At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself.  The presentation was based on a paper […]