Defining a Process for Public Relations Research Standards

Last week, three major steps toward standards for public relations research and measurement were unveiled by the Coalition Public Relations Research Standards (CPRRS), a collaborative effort of the Council of Public Relations Firms (CPRF), the Global Alliance, the Public Relations Society of America (PRSA), the International Association for the Measurement and Evaluation of Communications (AMEC), […]

Setting Priorities in Measurement

As we pursue a vision of excellence in public relations enabled by excellence in research, measurement, and evaluation, discussion often turns to the measurement outputs and outcomes. Several members of the Commission on Measurement and Evaluation engaged in an email discussion last May about measuring outputs and outcomes. I compiled the initial email exchange, and […]

Framework, Standards, and Metrics: PR Research Priorities Part 2

Last week I made a case for the need for an action-oriented set of priorities for the public relations research, measurement, and evaluation function. Our goal at the managerial level, is to quantify public relations’ contribution to meeting organizational goals and building organizational value. To achieve that goal, we – research measurement, and evaluations professionals  […]

Priorities for Public Relations Research, Measurement, and Evaluation: Part 1

The 9th Annual North American Summit on Public Relations Measurement recently concluded. The Summit featured excellent presentations by Yahoo!, Johnson & Johnson, the U.S. Department of the Treasury, and Conagra and Blue Marble Enterprises; panel and discussion sessions on outputs and outcomes and on standards; and pre-conference workshops covering a research and measurement boot camp, […]

The Toyota recall crisis: Media impact on Toyota’s corporate brand reputation

Winner of the 2011 Jack Felton Golden Ruler Award for excellence in research, measurement and evaluation, this study applied predictive analytics in an action-oriented and cost-effective model to show how corporate reputation can be directly predicted by document sentiment. The award was presented at the 2011 North American Summit on PR Measurement. The video and […]

Core Reading List in PR Research & Measurement

As I was planning my summer reading, I decided to read through the classic white papers issued by the Institute for Public Relations Commission on Measurement and Evaluation. Yes, it is true, just ask my wife. The Commission was created to advocate for PR research, promote best practices and standards, and educate PR researchers and […]

Five Minutes With… Dr. David Michaelson

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with David Michaelson, Ph.D., founder of David Michaelson & Company, a provider of research, planning & strategy services for marketing communications. David is also a member of the Institute for Public Relations Commission on Measurement […]

Five Minutes with… Seth Duncan

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Seth Duncan, Research Director at WCG, a global communications company providing integrated marketing, public relations, creative and interactive services. Seth, to begin, why should web analytics be part of the toolkit of PR professionals […]

Sergio Giacomo

Five Minutes with… Sergio Giacomo

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Sergio Giacomo, Director, Corporate Communications at the Brazilian mining company Vale S.A. The Economist describes Vale as the “biggest company you have never heard of.”  I met Sergio at the 2nd Brazilian Corporate Communications […]

Five Minutes with… Shonali Burke

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Shonali Burke, ABC, a public relations consultant, advocate for PR measurement and evaluation, and a leading commentator on at her blog and on Twitter. Before starting her business, Shonali was Vice President, Media & […]

Five Minutes With… David Geddes

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Government agencies and public sector organizations face particular challenges in communicating with stakeholder audiences, and in measuring and evaluating their communications. Today I am talking with another David Geddes —yes, it is true—who is Secretary to the Office and […]

Dr. Christopher Storck

Five Minutes With… Dr. Christopher Storck

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Dr. Christopher Storck, Managing Director at Hering Schuppener where he heads the Reputation & Communication Management practice. In addition, Christopher leads the task force ‘Value Creation through Communication’ of the German Public Relations Association […]