Celebrating Five Years After Barcelona: It’s Time to Measure across the Communications Process

In a recent article, “Five Years After Barcelona, It’s Time to Measure Motive,” Alan Kelly writes a personal critique of the practice of public relations (“a craft that is unregulated, un-licensed, and inherently in service to public manipulation”), of the Barcelona Principles (“they reflect a bias that deprives the practice of more useful measures”), and of […]

David Geddes

It All Starts with Theory

This is the fourth in a series of five blog posts for Measurement Week. In my professional practice, speaking engagements, training seminars, and teaching, we always begin with a look at communications theory and models of communications. Bear with me before dismissing this approach as overly academic or, well, too “theoretical.” Why begin here? First, theory provides a bridge […]

David Geddes

PR Measurement Standards: Do’s and Don’ts for PR Practitioners

PDF: PR Measurement Standards: Do’s and Don’ts for PR Practitioners The following is a list of practical do’s and don’ts to help you put research and measurement standards to work for you, your colleagues or your clients. Also included throughout are links to helpful articles and additional information. Standards (Uniform Consensus – Rules for PR Measurement) […]

Standards Compliance Statement for Agencies and Research Firms to Include in Reports

PDF: Standards Compliance Statement for Agencies and Research Firms to Include in Reports All work performed for this project adheres to current public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/ . The standards cover a number of areas, such as described below. Complete text of […]

Standards Compliance Statement for Inclusion in RFPs

PDF: Standards Compliance Statement for Inclusion in RFPs We will give preference to proposals that expressly indicate compliance with the current public relations research and evaluation standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/. The standards cover a number of areas, such as described below. Complete text of each standard […]

Bill Paarlberg with David Geddes

Measurement Standards: Present, Future and Meaning

First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards […]

An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner)

PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase […]

PR Research & Measurement Standards Available for Download

This month, four major corporations – GE, GM, McDonald’s USA and Southwest Airlines – adopted a set of interim metrics proposed by the Coalition for Public Relations Research Standards. Those standards, focusing on traditional media measurement, social media measurement, return on investment and the communications lifecycle, are now available for free download: The Standards Summary […]

5 Minutes with… Karla Chaves Brenes

This is David Geddes, past chair of the Institute for Public Relations Measurement Commission and principal of Geddes Analytics. Today I am talking with Karla Chaves Brenes, managing director of the public relations and communications agency Próxima, based in San José, Costa Rica. Próxima specializes in corporate image and social responsibility. Karla, it was nice […]

Five Minutes with… Evgeniy Larionov

The Russian translation of this interview is available at below. Today I am talking with Evgeniy Larionov, CEO of the agency Ex Libris, based in Moscow, Russia. Ex Libris specializes in place branding, public relations research, traditional and social media measurement, and media monitoring. Evgeniy, it was nice to see you take a leading role in […]

What are Standards for Public Relations Research, and Why Do We Need Them?

In my last post, I talked about the process being used by the Coalition for Public Relations Research Standards, a process built upon the recommendations of the International Organization for Standardization. This week, I would like to discuss why we need standards, what a standard is (and is not), the benefits of standards, and the […]