The Role of New Public Relations Practitioners as Social Media Experts

Lee, Nicole. M., Sha, Bey-Ling, Dozier, David M., & Sargent, Paul. (2015). The role of new public relations practitioners as social media experts. Public Relations Review, 41(3), 411-413. doi:10.1016/j.pubrev.2015.05.002 Summary Social media has become a prevalent part of public relations practice. Research and observation suggest young public relations practitioners are often the ones to perform […]

Baseline Study of Diversity Segments: Multirace Americans

Public relations practitioners and scholars need to consider multirace Americans as an increasingly important public, with identities, motivations, and concerns unique unto themselves. This project benchmarks extant scholarship and government data regarding multirace Americans, and it articulates the implications of the research findings for public relations practice in the areas of long-term, strategic planning; new […]