PR Leaders are Pretty Average | Plank Center Report Card 2017

What’s your leadership grade? The Plank Center Report Card 2017 suggests leadership in public relations is average (C+), and it’s not improving. In 2015 the Plank Center for Leadership in Public Relations and Heyman Associates produced its first Report Card on PR Leaders. Leaders earned passing grades for the five areas examined—leadership performance, job engagement, […]

Millennial Communication Professionals in the Workplace

Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes By: Juan Meng, Ph.D., University of Georgia & Bruce K. Berger, Ph.D., University of Alabama Study conducted by the Institute for Public Relations and the Plank Center for Leadership Download Full Paper (PDF): Millennial Communication Professionals in the […]

Bruce Berger

Does Organizational Communication Research Matter?

Bruce Berger, Ph.D. and research editor of the Organizational Communication Research Center, reflects on the development of organizational communication in honor of IPR’s 60th Anniversary.  IPR’s Commission on Organizational Communication launched its Research Center in autumn 2012. The goals were twofold: 1) create a go-to resource for professionals and academics to access brief summaries and practical implications […]

Bruce Berger

PR Leaders Are Highly Engaged: Plank Center Report Card, Part II

This is the second in a two-part series regarding the state of leadership in PR. Communication leaders earned their highest grade in our Plank Center Report Card for work engagement, a “B+.” We used Gallup’s Q12 survey to assess engagement among PR leaders and managers. This survey has been used by hundreds of organizations, and based […]

Plank Center Report Card Reveals Wide Gaps Between PR Leaders and Their Employees

This is the first in a two-part series regarding the state of leadership in PR.  Communication leaders are crucial strategic assets in their organizations and the profession, but how are they performing? How much do they engage in work and trust their organizations? Are they satisfied with their jobs? Do their work cultures support or […]

Using Research is Key for Solving Employee Communication Problems

Information for this post was adapted with permission from PR News’ Employee Communications Guidebook, Vol. 4. Copies are available digitally and in print at www.prnewsonline.com/pr-press. Effective public relations begins with excellent employee communications. However, with the distressingly low levels of trust among the new generation of digitally savvy workers who seek more involvement in decision-making, […]

How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts

Topic: Measurement of ROI for Internal Communication Author(s), Title and Publication Meng, J., & Berger, B. (2010). How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts. Institute for Public Relations. Summary This study examined how and to what extent top business communicators measure the return on investment (ROI) […]

The Employee Communication Paradox

The fourth annual Grunig Lecture, presented by the Institute for Public Relations, the University of Maryland and the Public Relations Society of America, is available in full on this website.  Dr. Berger has authored the following executive summary. The great employee communication paradox is this: We know what needs to be done to create excellent […]

Employee Communication: Let’s Move from Knowing to Doing

Over the last century the managerial view of employees and their communication needs has evolved, at least theoretically, from seeing employees as one-dimensional laborers who must be tightly controlled and directed. Organizations today realize that employees are their most important competitive advantage, and effective communication helps unleash their talents and energies. Once considered a “soft […]

How Top Business Communicators Measure the Return on Investment (ROI) of Organization’s Internal Communication Efforts

This paper addressed findings from two research projects related to how top business communicators measure the effectiveness of their organization’s internal communications. Findings suggest that internal communications effectiveness has not been widely assessed despite its avowed importance. At the same time, some aspects of internal communication initiatives (e.g., improved job performance, changed employee behaviors, and […]

Role Modeling in Public Relations

This study examined perceptions of 394 PR practitioners regarding key qualities and characteristics of excellent leadership in the profession. This study specifically examines two questions that probed PR practitioners’ perceptions about 1.) factors that influence their beliefs about excellent leadership and 2.) sources of leadership skills and development. Download PDF: Role Modeling in Public Relations