PR Needs to Transform Its Mindset on Data to Focus on Growth and Analysis

This post appears courtesy of the IPR Measurement Commission and originally appeared in PR News. Please assess the state of PR measurement. PR is still playing analytics catch up with other communications disciplines. While there are leaders making significant strides in this area, public relations as a whole has been slower to innovate, particularly in […]

Beyond Impressions: Bringing Earned Media Analytics into the Digital Age

This post appears as a part of AMEC’s Measurement Month. Public interest and ire are generated every day as result of news coverage. However, in a world that is increasingly connected and “smart,” PR metrics for media relations work – as important as that work is to shaping public opinions and agency revenue — continue […]