How to Apply Barcelona Principles 2.0

Video produced by the International Association for Measurement and Evaluation of Communication (AMEC) and Ketchum Global Research and Analytics

This video was created and directed by Jocelyn Jackson, a Senior Project Manager at Ketchum with the guidance of David B. Rockland, Ph.D., Partner/CEO, Global Research & Analytics at Ketchum and the Immediate Past Chairman of AMEC. Members of the Ketchum team talk about each of the seven Barcelona Principles about changes from the original 2010 Principles and what each Principle means in the new version. David Rockland was Chair of the Consultative Group during the summer which developed Barcelona Principles 2.0 including representatives from AMEC, IPR, ICCO, Global Alliance, PRSA and PRCA.

Rockland said, “The video will help us push the message of Barcelona Principles 2.0 further than even the most ambitious program of conference speaking engagements could achieve. What was particularly fun about this was to have some of my staff talk about how they apply the Principles in their work every day.”

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Posted in [Research Library], Measurement and Evaluation.

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