This study examined the relationship between registered voters and their political parties against the backdrop of the 2008 presidential general election. It extends existing research on OPRs by investigating them within a political context and by moving beyond current approaches that typically focus on an individual organization and its publics.

Antecedents and Relationship Maintenance

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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