All Glamour, No Substance? How Public Relations Majors and Potential Majors in an Exemplar Program View the Industry and Function

Scholars note that Public Relations is received differently and negatively by external publics. Ten focus groups were conducted at a major university to answer the question: Do majors and potential majors understand the emphases of the public relations discipline? The study found misconceptions in five categories among students.


Posted in [Research Library], Reputation and Trust.

Join the Discussion