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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations™

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The Institute at 50
Strategic Plan
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Institute for Public Relations Strategic Plan

Adopted by Board of Trustees, Nov. 8, 2007

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Download Strategic Plan

Review excerpts of the strategic plan by clicking the links below or download the full PDF version by clicking the link to the right.

Our Mission and Decision-Making Principles

Existing Programs That Will Continue

High-Priority New Strategic Initiatives

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