About
Commission on Public Relations Measurement & Evaluation - Publications
- Toward an Understanding of How News Coverage and Advertising Impact Consumer Perceptions, Attitudes
- Assessment of the impact of news coverage and advertising on consumer perceptions is typically managed by different organizations within large companies,…
- Selling Public Relations Research Internally: Changing The Mindset About Communications
- A constant challenge to public relations executives is demonstrating how they meet increasing demands for accountability. Obviously needed is greater effort…
- Fun Things To Do With Measurement
- Now you get the idea. The point of measurement and evaluation is to help you make better, more informed decisions. A measurement report should help your…
- Guidelines for Formative and Evaluative Research in Public Affairs
- This report is a narrative description of what the best public affairs programs within and beyond the Department of Energy Office of Science are doing…
- Spotlight on ‘Public Health’ - A Benchmark Content Analysis of Press Coverage For The Robert Wood Johnson Foundation
- The Robert Wood Johnson Foundation (RWJF) is a philanthropic organization whose mission is to improve the health and health care of all Americans. One…
- Measuring Public Relations Effectiveness: For The Dole Food Company and the Society for Nutrition Education
- The Dole Food Company, in collaboration with the Society for Nutrition Education, developed a CD-ROM program designed to educate third grade students and…
- Guidelines For Measuring Relationships in Public Relations
- Tools and techniques for measuring and evaluating the relatively short-term outputs and outcomes of specific public relations programs, events and campaigns…
- Setting Measureable Public Relations Objectives
- The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? It begins by…
