About
Commission on Public Relations Measurement & Evaluation - Publications
- How to Measure Your Results in a Crisis
- The survival of an organization's reputation during a crisis depends on its internal culture, strength of its communications and integrity of its leadership.…
- Measures of Success for Cyberspace
- How do you measure the effectiveness of your web public relations efforts? Essentially the same way you'd measure any other marketing efforts. The first,…
- Behavioral Attitude Measurement Theory
- This straightforward presentation covers the basic theories of valid and reliable measures of attitudes.
- How to Measure PR’s Contribution to Corporate Objectives
- This primer on showing PR's value to management is based on a well-rounded approach used by Texas Instruments. It was first delivered at an Institute for…
- Performance Measurement: Can PR/Communication Contribute to the New Bottom Line of Intangible, Non-Financial Indicators?
- It seems like it was just yesterday. I remember listening to John Francis, when he was National President of the Canadian Public Relations Society (CPRS)…
- Best Practices in PR Research
- This presentation has been delivered by Dr. Stacks at a variety of public relations conferences. It provides a primer and practical advice on effective…
- Qualitative Methods for Assessing Relationships Between Organizations and Publics
- To facilitate the use of qualitative interviews and focus groups to assess relationships, researchers at the University of Maryland have developed procedures…
- Communication and PR: Made to Measure
- Increasingly, communications managers are being held responsible for the ROI of their resources and the efficiency of their programs. If they are to be…
- Research Doesn’t Have to Put You in the Poorhouse
- You don't have to spend a fortune or go broke when designing and carrying out public relations research and measurement projects. To save money, consider…
- A Non-Profit Builds a Dashboard That Belongs In Every Boardroom: The Habitat for Humanity Case Study
- There is a widely held misperception that not-for-profit organizations are not held to the same "bottom line" accountability as their counterparts in the…
