About
Commission on Public Relations Measurement & Evaluation - Publications
- Let’s Put Meaning Into Public Relations Research
- There is an important message in all this for America's policymakers, government and business leaders in general and for those of us in public relations…
- The Role of Public Relations in Management And Its Contribution to Organizational and Societal Effectiveness
- I have observed public relations practice around the world as a scholarly researcher for over 35 years. In general, I believe five trends are occurring.…
- Bibliography of Public Relations Measurement
- This bibliography provides the reader with a systematic approach to building knowledge about measurement and evaluation in public relations. It makes no…
- 2004 Golden Ruler Award Winners
- For Excellence in Public Relations Measurement and Evaluation
- Six winners were honored by the judges...
- A Primer in Internet Audience Measurement
- There is a growing trend toward people using the Internet to get their news and to investigate particular issues and organizations. There is also growing…
- Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities
- Public relations measurement and evaluation is any and all research designed to determine the relative effectiveness or value of what is done in public…
- Advertising Value Equivalency
- The idea of Advertising Value Equivalency (AVE) has been around for many years. It has generated much debate in the Public Relations industry, with this…
- What You Need To Know To Measure Investor Relations
- The goal of this paper is to introduce the basic concepts of investor relations and the measurement of that function. It is intended to be a primer rather…
- Measuring Success: Both Externally and Internally
- This presentation, a Sears, Roebuck and Co. case study, was presented by Tom Nicholson at the 2003 International Public Relations Research Conference.…
- Measuring the Effectiveness of Employee Communications
- One in five Americans knows and regularly talks with a General Motors employee. Employee contact is one of the most credible sources of information about…
