About
Commission on Public Relations Measurement & Evaluation - Publications
- Public Relations Research For Planning and Evaluation
- This paper outlines and describes the various tools and techniques that public relations practitioners ought to consider when designing and carrying out…
- Guidelines for Measuring Trust in Organizations
- A coalition of organizations representing 50,000 professional communicators gathered January 2003 in New Jersey to discuss ways to restore trust in American…
- Prioritizing Stakeholders for Public Relations
- By reviewing the literature in stakeholder theory, stakeholder management, and public relations, this paper arrives at a model that prioritizes stakeholders…
- Perspectives on the ROI of Media Relations Publicity Efforts
- This paper discusses several different approaches to deriving a Return-on-Investment (ROI) for the support provided by media relations publicity efforts…
- Dictionary of Public Relations Measurement and Research
- In the more than three years since the Dictionary of Public Relations Measurement and Research was first released, it has become one of the most popular…
- A New Model for Media Content Analysis
- The public relations industry has championed the use of measurement and evaluation as integral to the practice of the profession for decades. While "lip…
- 2005 Golden Ruler Award Winner
- For Excellence in Public Relations Measurement and Evaluation
- "You Are Now Free to Link PR and Sales" was honored by the judges...
- A Guide for Measuring Event Sponsorships
- As more organizations strive to develop multi-faceted relationships with their customers and other publics, events have emerged as an excellent conduit.…
- Designing and Implementing Your Communication’s Dashboard: Lessons Learned
- Somewhere between TQM and Six Sigma, a new term began to make its way through corporate America "the Dashboard". With all the data and statistics being…
- Putting PR Measurement and Evaluation Into Historical Perspective
- There has been a good deal of attention in recent years on how important it is to measure and evaluate the effectiveness of public relations programs and…
