About
Commission on Public Relations Measurement & Evaluation - Publications
- Exploring the Link Between Volume of Media Coverage and Business Outcomes
- This paper suggests a strong relationship between coverage volume and business outcomes, with three case studies...
- 2006 Golden Ruler Award Winner
- For Excellence In Public Relations Measurement and Evaluation
- "PRoof: Porter Novelli Key Message Assessment and Optimization" was honored by the judges...
- Dispelling the Myth of PR Multipliers and Other Inflationary Audience Measures
- Multipliers are often used by public relations professionals to factor circulation or audience figures when calculating impressions.
- Understanding is the Beginning of Approving: Vapid Platitude or Cornerstone of Public Relations?
- Does familiarity breed favorability? The researchers have analyzed reputation data for 30 global companies based on responses from 6,000 Americans.
- Public Relations Research For Planning and Evaluation
- This paper outlines and describes the various tools and techniques that public relations practitioners ought to consider when designing and carrying out…
- Guidelines for Measuring Trust in Organizations
- A coalition of organizations representing 50,000 professional communicators gathered January 2003 in New Jersey to discuss ways to restore trust in American…
- Prioritizing Stakeholders for Public Relations
- By reviewing the literature in stakeholder theory, stakeholder management, and public relations, this paper arrives at a model that prioritizes stakeholders…
- Perspectives on the ROI of Media Relations Publicity Efforts
- This paper discusses several different approaches to deriving a Return-on-Investment (ROI) for the support provided by media relations publicity efforts…
- Dictionary of Public Relations Measurement and Research
- In the more than three years since the Dictionary of Public Relations Measurement and Research was first released, it has become one of the most popular…
- A New Model for Media Content Analysis
- The public relations industry has championed the use of measurement and evaluation as integral to the practice of the profession for decades. While "lip…
