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Institute for Public Relations

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Commission on Public Relations Measurement & Evaluation - Publications

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Public Relations Research For Planning and Evaluation
This paper outlines and describes the various tools and techniques that public relations practitioners ought to consider when designing and carrying out…
Guidelines for Measuring Trust in Organizations
A coalition of organizations representing 50,000 professional communicators gathered January 2003 in New Jersey to discuss ways to restore trust in American…
Prioritizing Stakeholders for Public Relations
By reviewing the literature in stakeholder theory, stakeholder management, and public relations, this paper arrives at a model that prioritizes stakeholders…
Perspectives on the ROI of Media Relations Publicity Efforts
This paper discusses several different approaches to deriving a Return-on-Investment (ROI) for the support provided by media relations publicity efforts…
Dictionary of Public Relations Measurement and Research
In the more than three years since the Dictionary of Public Relations Measurement and Research was first released, it has become one of the most popular…
A New Model for Media Content Analysis
The public relations industry has championed the use of measurement and evaluation as integral to the practice of the profession for decades. While "lip…
2005 Golden Ruler Award Winner
For Excellence in Public Relations Measurement and Evaluation
"You Are Now Free to Link PR and Sales" was honored by the judges...
A Guide for Measuring Event Sponsorships
As more organizations strive to develop multi-faceted relationships with their customers and other publics, events have emerged as an excellent conduit.…
Designing and Implementing Your Communication’s Dashboard: Lessons Learned
Somewhere between TQM and Six Sigma, a new term began to make its way through corporate America "the Dashboard". With all the data and statistics being…
Putting PR Measurement and Evaluation Into Historical Perspective
There has been a good deal of attention in recent years on how important it is to measure and evaluate the effectiveness of public relations programs and…

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