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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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Commission on Public Relations Measurement & Evaluation - Publications

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Exploring the Link Between Volume of Media Coverage and Business Outcomes
This paper suggests a strong relationship between coverage volume and business outcomes, with three case studies...
2006 Golden Ruler Award Winner
For Excellence In Public Relations Measurement and Evaluation
"PRoof: Porter Novelli Key Message Assessment and Optimization" was honored by the judges...
Dispelling the Myth of PR Multipliers and Other Inflationary Audience Measures
Multipliers are often used by public relations professionals to factor circulation or audience figures when calculating impressions.
Understanding is the Beginning of Approving: Vapid Platitude or Cornerstone of Public Relations?
Does familiarity breed favorability? The researchers have analyzed reputation data for 30 global companies based on responses from 6,000 Americans.
Public Relations Research For Planning and Evaluation
This paper outlines and describes the various tools and techniques that public relations practitioners ought to consider when designing and carrying out…
Guidelines for Measuring Trust in Organizations
A coalition of organizations representing 50,000 professional communicators gathered January 2003 in New Jersey to discuss ways to restore trust in American…
Prioritizing Stakeholders for Public Relations
By reviewing the literature in stakeholder theory, stakeholder management, and public relations, this paper arrives at a model that prioritizes stakeholders…
Perspectives on the ROI of Media Relations Publicity Efforts
This paper discusses several different approaches to deriving a Return-on-Investment (ROI) for the support provided by media relations publicity efforts…
Dictionary of Public Relations Measurement and Research
In the more than three years since the Dictionary of Public Relations Measurement and Research was first released, it has become one of the most popular…
A New Model for Media Content Analysis
The public relations industry has championed the use of measurement and evaluation as integral to the practice of the profession for decades. While "lip…

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