About
Commission on Public Relations Measurement & Evaluation - Publications
- Using Web Analytics to Measure the Impact of Earned Online
- Media on Business Outcomes: A Methodological Approach
- For some time, communications teams have been measuring PR ROI through outputs, such as media coverage volume, coverage sentiment, and share of voice,…
- A New Paradigm for Media Analysis: Weighted Media Cost
- Over the past two decades, Advertising Value Equivalency (AVE) has been correctly denounced as a measurement technique. The many shortcomings of this old…
- Guidelines for Setting Measurable Public Relations Objectives: An Update
- This paper expands on and updates the thinking of the Institute's original Setting Measurable Objectives paper which was drafted in 1999 by Forrest W.…
- Measuring “Company A”: A Case Study and Critique of a News Media Content Analysis Program
- This case study analyzes a financial company's media content analysis program and its impact on brand and reputation.
- Using Public Relations Research to Drive Business Results
- This paper will primarily focus on tying public relations programs to business results.
- The Fork in the Road of Media and Communication Theory and Practice
- Industry and professional studies show that public relations and corporate communication practitioners continue to not use research to plan and measure…
- Exploring the Link between Share of Media Coverage and Business Outcomes
- Building upon a foundation established in "Exploring the Link between Volume of Media Coverage and Business Outcomes," this paper looks at the effect of…
- How to Measure Social Media Relations: The More Things Change, the More They Remain the Same
- Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders.
- Measuring the Effectiveness of Speakers Programs
- This paper provides recommendations on assessing the effectiveness of speaking opportunities...
- Exploring the Comparative Communications Effectivess of Advertising and Media Placement
- New research has found public relations placements and advertising to be equally effective in generating consumer interest in a newly launched product...…
