For years, the Institute for Public Relations' website has been the primary channel we use to deliver cutting-edge knowledge that helps business management achieve their goals through effective public relations. It showcases best practices and insights from thought leaders in the field, provides research studies that demonstrate and enhance the value of public relations and offers forums to promote conversations between practitioners and academics.

As you know, technologies are rapidly advancing and so is the way that information is viewed and exchanged. In order to keep up with the changing landscape created by the social media revolution, the Institute's website must go through a reinvention.

We have enlisted the help of Prescient Digital Media to update our web site but we can't do this without your help and financial support. Since our mission to provide the latest in public relations research to you and your students, free of charge, in an easy-to-access format, we would like to ask you to please contribute.

We need your financial support. Our new website will come at a cost. We must raise $25,000 in the next three months to pay for the project. Won't you help us by making a tax-deductible cash contribution? Just think, it would only take 25 individuals giving $1,000 a piece (or 50 folks giving $500 or 100 giving $250) to reach this goal. Any amount will be appreciated. Please contribute online today.The Institute is dedicated to actively sharing our knowledge with the field. We want to continue to do just that.