The Institute for Public Relations is dedicated to the science beneath the art of public relations™. We focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.
IPR plays multiple roles in supporting research.
- Aggregator – Identifying, publishing and promoting important research from many sources, including our own volunteer commissions, Trustees and the research organizations of major agencies and corporate communications departments.
- Grantor – Commissioning new research and using our awards for leverage to encourage research on high-priority topics.
- Partner – Amplifying our influence and reach through relationships with organizations that we have traditionally considered partners (e.g., public relations associations, trade groups, academic institutions and funded academic centers); and going forward, with organizations more readily recognized by CEOs and other organizational leaders.
- Interpreter – Drawing actionable insights and intelligence from research, employing all communications channels (including our free website, research letter, social networking, convened forums, the annual lecture, speaking, media opportunities and channels yet to be developed) to share knowledge.
- Convener – Using research as the basis for programs where thoughtful practitioners can absorb and even contribute to research-based knowledge.