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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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the art of public relations

Commission on Global Public Relations Research - Publications

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Knowledge Management and The Personal Influence Model
An Opportunity for Organizational Enhancement
The personal influence model of public relations, developed principally by public relations scholar Krishnamurthy Sriramesh, acknowledges that the success…
An Exploratory Study of Global Media Relations Practices
A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources…
How Big Is Public Relations (and Why Does It Matter)?
The Economic Impact of Our Profession
This paper argues that our identity as a profession has a strong connection to issues of size and economic impact on society...
Global, International, Comparative and Regional Public Relations Knowledge from 1990 to 2005: A Quantitative Content Analysis of Academic and Trade Publications
The purpose of this study is to identify and content analyze the stream of trade and academic publications on international public relations or related…
Bribery for News Coverage: Research in Poland
This paper starts with an overview of the development of Polish media and public relations that established a ground for current practice. The paper then…
PR in Europe
Europe is evolving as a more integrated entity, and so is the practice of public relations throughout the continent.
International Index of Bribery for News Coverage
Bribery of the news media in too many countries robs citizens of credible information they need to make personal and collective decisions. This comprehensive…

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