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Institute for Public Relations

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Commission on Global Public Relations Research - Publications

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An Empirical Contribution to the Global Navigation of International Corporate Communications
– First Tests of the Dashboard in Europe
This paper examines different dimensions of the media environments in which corporate communications occurs in five European countries.
From Back Seat to Dashboard: The Global Navigation of International Corporate Communications
This essay seeks to illustrate the complexity in which international corporate communications occurs and how important is it for globally-engaged corporate…
Communication Symmetry Elaborated:
Lessons from the South African Truth and Reconciliation Commission
This paper provides a case study of the South African Truth and Reconciliation Commission (TRC), a six-year national initiative intended to shed light…
Global Stakeholder Relationship Governance
This paper positions effective governance of stakeholder relationships as the new global frontier of the public relations and communication profession.…
An Expanded View from the Corner Office – Further Discussions and
Research on the Global Navigation of International Corporate Communications
The significance of international corporate communications is growing rapidly, and the complexity associated with it is increasing almost exponentially.…
Cultural Diplomacy as a Form of International Communication
This paper presents the term of Cultural Diplomacy, which is quite new in the domain of Polish foreign policy and in the field of international public…
Transcending Boundaries: The Public Relations Practitioner as Cultural Mediator
This paper takes the circuit of culture model as the basis for a discussion of the public relations practitioner as cultural intermediary, transcending…
Knowledge Management and The Personal Influence Model
An Opportunity for Organizational Enhancement
The personal influence model of public relations, developed principally by public relations scholar Krishnamurthy Sriramesh, acknowledges that the success…
An Exploratory Study of Global Media Relations Practices
A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources…
How Big Is Public Relations (and Why Does It Matter)?
The Economic Impact of Our Profession
This paper argues that our identity as a profession has a strong connection to issues of size and economic impact on society...

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