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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

A 50-Year Timeline From The Institute for Public Relations

1956

  • Chartered as the Foundation for Public Relations Research and Education

1959

  • Fellowship Program brings selected professors into outstanding public relations departments or firms; 70 educators and 50 sponsors participate over two decades

1961

  • First Annual Distinguished Lecture; leading scholars and practitioners explore public relations history and professional issues
  • Grant supports new Communication, Public Opinion and Management course at Cornell University Graduate School of Business & Public Administration

1964

  • First Foundation-supported bibliography of public relations studies; later editions appear in Public Relations Review

1968

  • Begin audiovisual archives project preserving contemporary professional history through interviews with leading practitioners

1969

  • First book on Public Relations Law

1973

  • Opinion of the Publics, a documentary film of public relations case histories, is released; ultimately seen by 15 million people

1975

  • Publish A Design for Public Relations Education, the first curricular guidelines by the Commission on Public Relations Education
  • Launch Public Relations Review, the first peer-reviewed research journal in the field; produced by a commercial publisher since 1988

1977

  • Publish Managing Your Public Relations: Guidelines for Nonprofit Organizations
  • With University of Pennsylvania's Wharton School, initiate an annual week-long symposium for high-potential public relations leaders

1980

  • Introduce Best Master's Thesis Award for graduate PR student research; now sponsored by Northwestern Mutual
  • The Executive Speechmaker provides a structured approach to speech programs

1981

  • Community Service Competition launched with National Communication Council for Human Services; students mount public relations campaigns for local charities

1984

  • Pathfinder Award, funded by practitioner, educator and author Allen H. Center, created to recognize original program of scholarly research

1985

  • First Golden Writing Awards for public relations students
  • Advancing Public Relations: Recommended Curriculum for Graduate Public Relations Education, published with Association for Education in Journalism and Mass Communication (AEJMC)
  • Begin annual breakfast at AEJMC to foster closer relations with key educators

1986

  • Publish first book on New Technology and Public Relations, including early look at the Internet

1989

  • Name changed to Institute for Public Relations Research and Education

1990

  • Produce Communications that Count video on value of public relations

1992

  • Public Relations Executive Forum established for high-potential, midcareer corporate communications people; now co-sponsored by Arthur W. Page Society
  • Ketchum Excellence in PR Research Award starts as the Smart Grant and Internship

1996

  • PR Evaluation Summit Meeting lays groundwork for Commission on Public Relations Measurement & Evaluation in 1998
  • Institute's first website begins offering all of our publications free

1997

  • First International Symposium, When in Rome Do We Do as the Romans Do? presented with University of Florida College of Business Administration

1998

  • Corporate Communications Policy Concerning the Internet surveys senior-level corporate public relations officers
  • Institute research award presented at first Interdisciplinary Public Relations Research Conference at University of Maryland; IPRRC now held in conjunction with University of Miami each year
  • Establish Alexander Hamilton Medal for lifetime contribution to professional public relations

2001

  • Psychology and Public Relations Today is the first in a series of interdisciplinary bibliographies sponsored by General Motors

2002

  • Primer of Public Relations Research by Dr. Don W. Stacks published by Guilford Press

2003

  • Co-sponsor Arthur W. Page Society Case Writing Competition to develop more business school teaching material involving public relations
  • International Index of Bribery for News Coverage published in cooperation with the International Public Relations Association

2004

  • Create Golden Ruler Award for excellence in measurement; renamed for Jack Felton in 2006
  • With PRWeek, explore measurement from perspectives of clients, agencies, researchers and educators
  • International Distinguished Lecture by Harold Burson, and first Business School Seminar with Henley Management College and PRWeek-UK

2005

  • Public Relations Leadership Forum launched for highpotential agency executives; co-sponsored by Page Society and Council of PR Firms
  • Science Beneath the Art column debuts in PR News

2006

  • 50th anniversary celebrated with launch of Summit on Corporate Communications