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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

8th Annual IPRRC - Selected Papers

March 10-13, 2005

The following is a sample of papers and presentations presented at the 2005 conference.

Academic Research Potential for Automated Media and Information Metrics: An Agenda for Data-mining in Public Relations
By Clark L. Caywood

Tracking Organization-Public Relationships Over Time: A Framework for Longitudinal Research
By Elizabeth Dougall

Understanding is the Beginning of Approving: Vapid Platitude or Cornerstone of Public Relations?
By John Gilfeather and Tina Carroll

PR in Europe
By Sandra Macleod

Timing Retail Investor Communications with Wave Theory
By Ernest F. Martin, Jr.

Terrorism and Industrial Chemical Production: Contemporary Implications for Risk Communication
By Michael J. Palenchar, Robert L Heath and Emily Dunn

What's a Practitioner To Do When Everything is Broken?: Choosing Among Strategic Communication Channels for Rebuilding Civil Society
By Maureen Taylor and Carl H. Botan

Illusions of Trust: A Comparison of Corporate Annual Report Executive Letters Before and After SOX
By Marcia Watson

An Analysis of the Increasing Importance of the Role of the Receiver in the Communication Process
By Donald K. Wright