Yesterday on IPR’s “Research Conversations” site, former Institute Trustee Lynn Brown posted an article enticingly titled “PR, Behavioral Economics & School Cafeterias.” I loved the piece – and thanked her in a Comment for adding a new, personal story to our storehouse of Behavioral PR stories. Behavior, behavior, behavior. The PR business is about behavior. … Continue reading Behavioral PR & “Girls Only”
Monthly Archives: January 2014
The following post is from Forrest Anderson’s blog, Reputation, Research, Relationships and Messages. Additional comments and tips are strongly encouraged. Surveys, when done properly, are a great way to gather the kind of information you can use to create communications campaigns that achieve business objectives. They are based on real information and insight into the target … Continue reading Tips for More Successful Surveys →
As PR professionals, we are always facing the next campaign to change the hearts and minds of our constituencies, and indeed, we are always looking for ways to be more effective in changing the behaviors of our target audiences. Take, for example changing the eating behaviors of our children in light of childhood obesity. While … Continue reading PR, Behavioral Economics & School Cafeterias →
The European Communication Monitor (ECM) is an annual longitudinal trans-national survey of European communications professionals, first carried out in 2007. It describes itself as, “the largest survey on strategic communication, corporate communications, communication management, and public relations worldwide.” The 2013 version asked 39 questions and received 2,710 responses from 43 countries. This article is the … Continue reading European Communication Monitor 2013 (Part I) →
Back in 2010 IPR published this post written by me titled, “Global Stakeholder Relationship Governance.” Four years later, Palgrave Macmillan has just published this new book, “Global Stakeholder Relationships Governance: An Infrastructure,” that includes, besides a good part of my post, other excellent contributions from Jim Grunig, Emilio Galli Zugaro and Joao Duarte. How has … Continue reading An Infrastructure to Govern Global Stakeholder Relationships →
McCorkindale, Tina, & Morgoch, Meredith (2013). An analysis of the mobile readiness and dialogic principles on Fortune 500 mobile websites. Public Relations Review, 39(3), 193-197. Summary With the rise in mobile technologies, companies must be aware of how various stakeholders are using their websites through their mobile devices. Using a content analysis, this study analyzed … Continue reading An Analysis of the Mobile Readiness and Dialogic Principles on Fortune 500 Mobile Websites →
Adams, Amelia, & McCorkindale, Tina (2013). Dialogue and transparency: A content analysis of how the 2012 presidential candidates used Twitter. Public Relations Review, 39(4), 357-359. Summary This study conducted a content analysis of the Twitter pages of the 2012 presidential candidates to determine how they were using Twitter, if they were engaging in meaningful dialogue … Continue reading Dialogue and Transparency: A Content Analysis of How the 2012 Presidential Candidates Used Twitter. →
Wilson, Drew, & Supa, Dustin W. (2013). Examining modern media relations: An exploratory study of the effect of Twitter on the public relations – journalist relationship. Public Relations Journal, 7(3), 1-20. Summary Public relations practitioners and journalists rely on media relations to create and disseminate news that is important and relevant to the public. Past … Continue reading Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship →
Lee, Hyunmin, & Park, Hyojung (2013). Testing the impact of message interactivity on relationship management and organizational reputation. Journal of Public Relations Research, 24, 188-206. Summary This study investigated whether message interactivity of organizational websites and blog sites influence perceptions of relationship management and reputation. Contingent message interactivity posits that the transmission and reception of … Continue reading Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation →
Gallicano, Tiffany D., Brett, Kevin, & Hopp, Toby (2013). Is ghost blogging like speechwriting? A survey of practitioners about the ethics of ghost blogging. Public Relations Journal, 7(3), 1-41. Summary Although online practices such as astroturfing have been established as unethical, considerable debate exists in the public relations community about whether organizational ghost blogging is … Continue reading Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging →
Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. Summary Social media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source →
Freberg, Karen, Saling, Kristin, Vidoloff, Kathleen, G., & Eosco, Gina (2013). Using value modeling to evaluate social media messages: The case of Hurricane Irene. Public Relations Review, 39(3), 185-192. Summary Advances in social media have opened a world of opportunities for crisis communication professionals and public affairs specialists for sharing information across public and private … Continue reading Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene →